Rubbabu is a family business that specializes in making soft, safe and natural toys. Rubbabu toys are made in India, and are hand crafted from carefully selected materials. They are founded in the belief that children need very simple toys because they learn by using their imagination and playing. Our toys are made from a sustainable natural material - natural rubber foam. They are covered with a soft nylon flocking that gives them a durable, easy-to-clean, tactile surface.